I'm continually impressed by the strategic approach Oregon and OBRC have taken over the years in implementing an effective Deposit Return System (DRS). Our model not only demonstrates environmental stewardship but also highlights the business smarts in creating an efficient, cost-effective recycling system. Our program, thanks to the industry-led, vertically integrated structure, showcases one of the lowest operational costs per container globally, paired with un-rivaled consumer access.
It will be interesting to watch as California introduces its wine bottle redemption initiative and explores recycling solutions; there's a clear opportunity for businesses to learn and adapt.
Our success in Oregon serves as a benchmark for the industry, underscoring the importance of efficiency, integration, and mandatory participation in creating a scalable and profitable recycling ecosystem. Other should learn and champion strategies that not only enhance recycling infrastructure but also align with our core business objectives, paving the way for sustainable growth and innovation.
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